History
The origination of branding can be traced to ancient times, when specialists often put individual trademarks on hand-crafted goods. The branding of farm animals in Egypt in 2700 BC to avoid theft may be considered a form of trademarking. In 1266, English bakers were required by law to put a specific symbol on each product they sold. Branding became more widely used in the 19th century, through the industrial revolution and the development of new professional fields like marketing, manufacturing and business management.
The modern discipline of brand management is considered to have been started by a famous memo at Procter & Gamble by Neil H. McElroy.
Read more about this topic: Brand Image
Famous quotes containing the word history:
“It is remarkable how closely the history of the apple tree is connected with that of man.”
—Henry David Thoreau (1817–1862)
“What we call National-Socialism is the poisonous perversion of ideas which have a long history in German intellectual life.”
—Thomas Mann (1875–1955)
“Social history might be defined negatively as the history of a people with the politics left out.”
—G.M. (George Macaulay)