Bespoke

Bespoke (i/biˈspoʊk/) is a British English word that means a clothing item made to a buyer's specification (personalised or tailored). While it can be applied to other items, including computer software and luxury cars, the term historically was applied only to men's tailored clothing, footwear and other apparel, implying measurement and fitting. For most non-clothing items, the term build to order is usually used instead.