Bejam

Bejam was a British frozen food retailer which was founded by John Apthorp in 1968, based in Stanmore. The concept of selling only frozen foods was a novel idea at the time, and Bejam grew out of Apthorp's existing family business of E. A. D. Apthorp, who were potato merchants specialising in local deliveries in and around Edgware and Stanmore. Bejam also derived a small part of its revenue from the sale of electrical appliances with the Bejam brand name, mostly freezers and refrigerators, but also microwave ovens and dishwashers.