History
The initial idea was to introduce a BBC new music discovery proposition consistent across all local and network radio . 'BBC Introducing' was created and selected as the brand name by Jason Carter, the former Head Of Live Music at Radio 1, he continues to lead the proposition for the BBC. The creation followed research via a pan BBC music steering group. It was developed as a property that could be added to existing show names, or used as a signpost for features within programming.
BBC Introducing was launched in 2007, and by this period many BBC local radio stations had launched a weekly local music show to share and champion local bands. As shows such as The Box Office on BBC Three Counties Radio, The Download on BBC Radio Oxford, The Friday Session on BBC Hereford and Worcester, Raw Talent on BBC Radio Humberside and The Weekender on BBC Radio Nottingham proved popular there was interest in developing a more coherent structure and brand for new music on the BBC.
In September 2010 all BBC local radio shows that had not renamed themselves as part of the 'Introducing' were re-branded.
Read more about this topic: BBC Introducing
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