Lissajous Curve Logo
The ABC logo is one of the most recognisable logos in Australia. In the early years of television, the ABC had been using Lissajous curves as fillers between programs. In July 1963, the ABC conducted a staff competition to create a new logo for use on television, stationery, publications, microphone badges and ABC vehicles. In 1965, ABC graphics designer Bill Kennard, who had been experimenting with telerecording of the cathode ray oscilloscope displays, submitted a design which was part of the waveform from an oscilloscope. The letters "ABC" were added to the design and it was adopted as the ABC's official logo. Kennard was presented with £25 for his design.
Since its original introduction in 1965, it has been updated several times, including with the introduction of colour television in 1975. The line was thickened to feature colour in the logo. The 1975 logo is the longest-running logo, with a lifespan of 27 years. In 2001, with the introduction of digital television in Australia, ABC Television adopted a modified version of the logo, featuring a silver 3D look and losing the "over and under" design. However, despite the launch of this logo, the 1975 logo is still used by the corporation. In July 2002, to celebrate the ABC's 70th anniversary, the corporation adopted a new logo across all media. This new logo still used the silver 3D colour but reverted to its "over and under" design. The 2002 logo is still in use today.
Read more about this topic: Australian Broadcasting Corporation
Famous quotes containing the word curve:
“In philosophical inquiry, the human spirit, imitating the movement of the stars, must follow a curve which brings it back to its point of departure. To conclude is to close a circle.”
—Charles Baudelaire (1821–1867)