Appeal to ridicule (also called appeal to mockery or the horse laugh), is an informal fallacy which presents an opponent's argument as absurd, ridiculous, or in any way humorous, to the specific end of a foregone conclusion that the argument lacks any substance which would merit consideration.
Appeal to ridicule is often found in the form of comparing a nuanced circumstance or argument to a laughably commonplace occurrence or to some other irrelevancy on the basis of comedic timing, wordplay, or making an opponent and their argument the object of a joke. For example, following criticism during the 2008 United States general elections that Barack Obama's policies were "socialist", Obama responded by saying "Next they'll be calling me a communist because I shared my toys in kindergarten.", pushing the "socialist" label to its extreme and presenting a flippant response to the argument, rejecting it as unworthy of serious consideration.
This is a rhetorical tactic that mocks an opponent's argument or standpoint, attempting to inspire an emotional reaction (making it a type of appeal to emotion) in the audience and to highlight any counter-intuitive aspects of that argument, making it appear foolish and contrary to common sense. This is typically done by making a mockery of the argument's foundation that represents it in an uncharitable and overly simplified way.
Famous quotes containing the words appeal to, appeal and/or ridicule:
“I appeal to you, my friends, as mothers: are you willing to enslave your children? You start back with horror and indignation at such a questions. But why, if slavery is not wrong to those upon whom it is imposed?”
—Angelina Grimké (1805–1879)
“Every man wants a woman to appeal to his better side, his nobler instincts and his higher nature—and another woman to help him forget them.”
—Helen Rowland (1875–1950)
“If matrimony be really beneficial to society, the custom that ... married women alone are allowed any claim to place, is as useful a piece of policy as ever was invented.... The ridicule fixed on the appellation of old maid hath, I doubt not, frightened a very large number into the bonds of wedlock.”
—Sarah Fielding (1710–1768)