Fear, Uncertainty and Doubt
Fear, uncertainty and doubt (FUD) is the appeal to fear in sales or marketing; in which a company disseminates negative (and vague) information on a competitor's product. The term originated to describe misinformation tactics in the computer hardware industry and has since been used more broadly. FUD is "implicit coercion" by "any kind of disinformation used as a competitive weapon." FUD creates a situation in which buyers are encouraged to purchase by brand, regardless of the relative technical merits. Opponents of certain large computer corporations state that the spreading of fear, uncertainty, and doubt is an unethical marketing technique that these corporations consciously employ.
Read more about this topic: Appeal To Fear
Famous quotes containing the words uncertainty and/or doubt:
“Now, since our condition accommodates things to itself, and transforms them according to itself, we no longer know things in their reality; for nothing comes to us that is not altered and falsified by our Senses. When the compass, the square, and the rule are untrue, all the calculations drawn from them, all the buildings erected by their measure, are of necessity also defective and out of plumb. The uncertainty of our senses renders uncertain everything that they produce.”
—Michel de Montaigne (1533–1592)
“We [actors] are indeed a strange lot! There are times we doubt that we have any emotions we can honestly call our own. I have approached every dynamic scene change in my life the same way. When I married Charlie MacArthur, I sat down and wondered how I could play the best wife that ever was.... My love for him was the truest thing in my life; but it was still important that I love him with proper effect, that I act loving him with great style, that I achieve the ultimate in wifedom.”
—Helen Hayes (1900–1993)