Fear, Uncertainty and Doubt
Fear, uncertainty and doubt (FUD) is the appeal to fear in sales or marketing; in which a company disseminates negative (and vague) information on a competitor's product. The term originated to describe misinformation tactics in the computer hardware industry and has since been used more broadly. FUD is "implicit coercion" by "any kind of disinformation used as a competitive weapon." FUD creates a situation in which buyers are encouraged to purchase by brand, regardless of the relative technical merits. Opponents of certain large computer corporations state that the spreading of fear, uncertainty, and doubt is an unethical marketing technique that these corporations consciously employ.
Read more about this topic: Appeal To Fear
Famous quotes containing the words uncertainty and/or doubt:
“I think the worst thing this nation could do for humanity would be to leave any uncertainty as to our will, our purpose and our capacity to carry out our purpose.”
—Hubert H. Humphrey (1911–1978)
“It comes down to a doubt about the wisdom
Of having children after having had them,
So there is nothing we can do about it
But warn the children they perhaps should have none.”
—Robert Frost (1874–1963)