An appeal to fear (also called argumentum ad metum or argumentum in terrorem) is a fallacy in which a person attempts to create support for an idea by using deception and propaganda in attempts to increase fear and prejudice toward a competitor. The appeal to fear is common in marketing and politics.
Read more about Appeal To Fear: Logic, Example, Fear, Uncertainty and Doubt, As Persuasion
Famous quotes containing the words appeal to, appeal and/or fear:
“I appeal to you, my friends, as mothers: are you willing to enslave your children? You start back with horror and indignation at such a questions. But why, if slavery is not wrong to those upon whom it is imposed?”
—Angelina Grimké (1805–1879)
“Vernacular buildings are not the sentimental, picturesque backdrop to real life. They may be beautiful, but that is beside the point. They have emerged out of hard necessities, hard work and hard lives. Their appeal lies in the sense they make.”
—Gillian Darley (b. 1940)
“The best way to avoid punishment is to fear it.”
—Chinese proverb.