An appeal to fear (also called argumentum ad metum or argumentum in terrorem) is a fallacy in which a person attempts to create support for an idea by using deception and propaganda in attempts to increase fear and prejudice toward a competitor. The appeal to fear is common in marketing and politics.
Read more about Appeal To Fear: Logic, Example, Fear, Uncertainty and Doubt, As Persuasion
Famous quotes containing the words appeal to, appeal and/or fear:
“Logic is like the sword—those who appeal to it, shall perish by it.”
—Samuel Butler (1835–1902)
“... life is moral responsibility. Life is several other things, we do not deny. It is beauty, it is joy, it is tragedy, it is comedy, it is psychical and physical pleasure, it is the interplay of a thousand rude or delicate motions and emotions, it is the grimmest and the merriest motley of phantasmagoria that could appeal to the gravest or the maddest brush ever put to palette; but it is steadily and sturdily and always moral responsibility.”
—Elizabeth Stuart Phelps (1844–1911)
“Yet do I fear thy nature,
It is too full o’th’ milk of human kindness
To catch the nearest way.”
—William Shakespeare (1564–1616)