An appeal to fear (also called argumentum ad metum or argumentum in terrorem) is a fallacy in which a person attempts to create support for an idea by using deception and propaganda in attempts to increase fear and prejudice toward a competitor. The appeal to fear is common in marketing and politics.
Read more about Appeal To Fear: Logic, Example, Fear, Uncertainty and Doubt, As Persuasion
Famous quotes containing the words appeal and/or fear:
“Royalty is a government in which the attention of the nation is concentrated on one person doing interesting actions. A Republic is a government in which that attention is divided between many, who are all doing uninteresting actions. Accordingly, so long as the human heart is strong and the human reason weak, Royalty will be strong because it appeals to diffused feeling, and Republics weak because they appeal to the understanding.”
—Walter Bagehot (1826–1877)
“... we’ve allowed a youth-centered culture to leave us so estranged from our future selves that, when asked about the years beyond fifty, sixty, or seventy—all part of the average human life span providing we can escape hunger, violence, and other epidemics—many people can see only a blank screen, or one on which they project fear of disease and democracy.”
—Gloria Steinem (b. 1934)