An appeal to fear (also called argumentum ad metum or argumentum in terrorem) is a fallacy in which a person attempts to create support for an idea by using deception and propaganda in attempts to increase fear and prejudice toward a competitor. The appeal to fear is common in marketing and politics.
Read more about Appeal To Fear: Logic, Example, Fear, Uncertainty and Doubt, As Persuasion
Famous quotes containing the words appeal to, appeal and/or fear:
“... life is moral responsibility. Life is several other things, we do not deny. It is beauty, it is joy, it is tragedy, it is comedy, it is psychical and physical pleasure, it is the interplay of a thousand rude or delicate motions and emotions, it is the grimmest and the merriest motley of phantasmagoria that could appeal to the gravest or the maddest brush ever put to palette; but it is steadily and sturdily and always moral responsibility.”
—Elizabeth Stuart Phelps (1844–1911)
“Peace does not appear so distant as it did. I hope it will come soon, and come to stay; and so come as to be worth the keeping in all future time. It will then have been proved that, among free men, there can be no successful appeal from the ballot to the bullet; and that they who take such appeal are sure to lose their case, and pay the cost.”
—Abraham Lincoln (1809–1865)
“There is no fear in love; but perfect love casteth out fear: because fear hath torment. He that feareth is not made perfect in love.”
—Bible: New Testament 1 John, 4:18.