An appeal to fear (also called argumentum ad metum or argumentum in terrorem) is a fallacy in which a person attempts to create support for an idea by using deception and propaganda in attempts to increase fear and prejudice toward a competitor. The appeal to fear is common in marketing and politics.
Read more about Appeal To Fear: Logic, Example, Fear, Uncertainty and Doubt, As Persuasion
Famous quotes containing the words appeal to, appeal and/or fear:
“I appeal to you, my friends, as mothers: are you willing to enslave your children? You start back with horror and indignation at such a questions. But why, if slavery is not wrong to those upon whom it is imposed?”
—Angelina Grimké (1805–1879)
“Every man wants a woman to appeal to his better side, his nobler instincts and his higher nature—and another woman to help him forget them.”
—Helen Rowland (1875–1950)
“However great a man’s fear of life, suicide remains the courageous act, the clear-headed act of a mathematician. The suicide has judged by the laws of chance—so many odds against one that to live will be more miserable than to die. His sense of mathematics is greater than his sense of survival. But think how a sense of survival must clamour to be heard at the last moment, what excuses it must present of a totally unscientific nature.”
—Graham Greene (1904–1991)