An appeal to fear (also called argumentum ad metum or argumentum in terrorem) is a fallacy in which a person attempts to create support for an idea by using deception and propaganda in attempts to increase fear and prejudice toward a competitor. The appeal to fear is common in marketing and politics.
Read more about Appeal To Fear: Logic, Example, Fear, Uncertainty and Doubt, As Persuasion
Famous quotes containing the words appeal to, appeal and/or fear:
“Every man wants a woman to appeal to his better side, his nobler instincts and his higher nature—and another woman to help him forget them.”
—Helen Rowland (1875–1950)
“Logic is like the sword—those who appeal to it, shall perish by it.”
—Samuel Butler (1835–1902)
“Be strong and bold; have no fear or dread of them, because it is the LORD your God who goes with you; he will not fail you or forsake you.”
—Bible: Hebrew, Deuteronomy 31:6.