An appeal to fear (also called argumentum ad metum or argumentum in terrorem) is a fallacy in which a person attempts to create support for an idea by using deception and propaganda in attempts to increase fear and prejudice toward a competitor. The appeal to fear is common in marketing and politics.
Read more about Appeal To Fear: Logic, Example, Fear, Uncertainty and Doubt, As Persuasion
Famous quotes containing the words appeal to, appeal and/or fear:
“Every man wants a woman to appeal to his better side, his nobler instincts and his higher nature—and another woman to help him forget them.”
—Helen Rowland (1875–1950)
“You can’t write about people out of textbooks, and you can’t use jargon. You have to speak clearly and simply and purely in a language that a six-year-old child can understand; and yet have the meanings and the overtones of language, and the implications, that appeal to the highest intelligence.”
—Katherine Anne Porter (1890–1980)
“I have not yet learned to live, that I can see, and I fear that I shall not very soon. I find, however, that in the long run things correspond to my original idea,—that they correspond to nothing else so much; and thus a man may really be a true prophet without any great exertion. The day is never so dark, nor the night even, but that the laws at least of light still prevail, and so may make it light in our minds if they are open to the truth.”
—Henry David Thoreau (1817–1862)