Current
In 2011, the company's ranking rose to twenty-third, and revenues were $12.5 million. In 2011 its ranking in Top PR Firms specializing in Beauty and Fashion Public Relations rose to fifth, and ninth largest travel PR agency. 5WPR had seventy-two employees in 2010. In December 2010, 5W Public Relation's work for Apra International was recognized with the 2010 WWD Beauty Biz Award for "Best Executed Launch Strategy" in the Mass Fragrance category. In 2011, Dow Jones measured the media coverage of the world's public relations firms, and stated that amongst mid-sized Public Relations agencies, 5W Public Relations generated the most media attention.
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“A reaction: a boat which is going against the current but which does not prevent the river from flowing on.”
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“If the current is right, one can drift to success.”
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“Liberty, as it is conceived by current opinion, has nothing inherent about it; it is a sort of gift or trust bestowed on the individual by the state pending good behavior.”
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