Marketing
Most recently, the 3 Musketeers bar has been advertised in television spots which featured women. The candy bar is promoted as a "Nice, Light Snack" which features "45% less fat" than other chocolate bars.
In the mid-late 1990s the bar's advertisements also featured three men dressed as the legendary Three Musketeers to market the "45% less fat" campaign. The product's original slogan, "Big on Chocolate!", was expanded in these advertisements to "Big on Chocolate, Not on Fat!".
3 Musketeers was advertised on television on the 1950s-era Howdy Doody Show, along with a song that Buffalo Bob Smith encouraged children to sing.
Read more about this topic: 3 Musketeers (chocolate Bar)