Captain Zig-Zag
The character portrayed on the front of Zig-Zag products, colloquially known as the "Zig-Zag man", originates from a folk story about a Zouave in the battle of Sevastopol. When the soldier's clay pipe was destroyed by a bullet, he attempted to roll his tobacco using a piece of paper torn from his bag of gunpowder.
In an advertising campaign in the 1960s, Zig-Zag published leaflets with the Zouave facing the viewer (much like Uncle Sam) and the caption, "Captain Zig-Zag wants YOU!"
Read more about this topic: Zig-Zag (company)
Famous quotes containing the words captain, zig-zag:
“When you’re dealing with monkeys, you’ve got to expect some wrenches.”
—Alvah Bessie, Ranald MacDougall, and Lester Cole. Raoul Walsh. Captain Nelson, Objective Burma, giving a subaltern a mission (1945)
““If little planned is little sinned
But little need the grave distress.
What’s dying but a second wind?
How but in zig-zag wantonness
Could trumpeter Michael be so brave?””
—William Butler Yeats (1865–1939)