Zig-Zag (company) - Captain Zig-Zag

Captain Zig-Zag

The character portrayed on the front of Zig-Zag products, colloquially known as the "Zig-Zag man", originates from a folk story about a Zouave in the battle of Sevastopol. When the soldier's clay pipe was destroyed by a bullet, he attempted to roll his tobacco using a piece of paper torn from his bag of gunpowder.

In an advertising campaign in the 1960s, Zig-Zag published leaflets with the Zouave facing the viewer (much like Uncle Sam) and the caption, "Captain Zig-Zag wants YOU!"

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Famous quotes containing the words captain, zig-zag:

    Fear has nothing to do with cowardice. A fellow is only yellow when he lets his fear make him quit.
    Jerome Cady, U.S. screenwriter, and Lewis Milestone. Captain Ross (Dana Andrews)

    “If little planned is little sinned
    But little need the grave distress.
    What’s dying but a second wind?
    How but in zig-zag wantonness
    Could trumpeter Michael be so brave?”
    William Butler Yeats (1865–1939)