Zig-Zag (company) - Captain Zig-Zag

Captain Zig-Zag

The character portrayed on the front of Zig-Zag products, colloquially known as the "Zig-Zag man", originates from a folk story about a Zouave in the battle of Sevastopol. When the soldier's clay pipe was destroyed by a bullet, he attempted to roll his tobacco using a piece of paper torn from his bag of gunpowder.

In an advertising campaign in the 1960s, Zig-Zag published leaflets with the Zouave facing the viewer (much like Uncle Sam) and the caption, "Captain Zig-Zag wants YOU!"

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