Zevs (artist) - Liquidated Logos

Liquidated Logos

Since the mid-00s Zevs has become famous for his work with dripping brand logos. A beautiful illusion is created by the dripping paint from the logos, giving them an appearance of dissolving.

See: www.crookedbrains.net

In 2009, Zevs has his first solo show, Liquidated Logos, in Asia at Hong Kong-based gallery Art Statements, documenting how ZEVS cleverly distorts the logos of big brands. He kickstarted the exhibition by daubbing a dripping, black Chanel logo on the outer wall above the window of a Giorgio Armani boutique in central Hong Kong.

"Of course, there is a graffiti aesthetic to my art but I primarily play with the visual effect. I use the original colours and re-paint the logo with excess. By pouring paint over them, the logo dissolves in front of the viewer’s eyes, drawing attention to, and visually disturbing the recognisable and omnipresent trademark. By doing so, I try to investigate the logo’s visual power. It’s a simple gesture, just as in Aikido when you reverse the power and change the flow of energy." _{Interview with PingMag, 11 August 2008}

In 2011 Zevs launched his first solo exhibition in New York, titled "Liquidated Version", in which he continued his artistic commentary on various corporations. Some of the subject matter included many well-known entities such as Coca-Cola, Louis Vuitton and several financial institutions including Morgan Stanley, Merrill Lynch, Lehman Brothers and Goldman Sachs. Many of the works utilize Zevs' trademark liquidation technique, which seems to dissolve the various logos in front of viewers' eyes, creating an overall drippy aesthetic. In addition to these paintings, Zevs also used various other media in this show to present his agenda and create an environment. This exhibition took take place from 24 February – 7 April 2011 at De Buck Gallery.