Zero Waste - Market-based Campaigns

Market-based Campaigns

Market-based, legislation-mediated campaigns like Extended Producer Responsibility (EPR) and the Precautionary Principle are among numerous campaigns that have a Zero Waste slogan hung on them by means of claims they will ineluctably lead to policies of Zero Waste. At the moment, there is no evidence that EPR will increase reuse, rather than merely moving discard and disposal into private-sector dumping contracts. The Precautionary Principle is put forward to shift liability for proving new chemicals are safe from the public (acting as guinea pig) to the company introducing them. As such, its relation to Zero Waste is dubious. Likewise, many organizations, cities and counties have embraced a Zero Waste slogan while pressing for none of the key Zero Waste changes. In fact, it is common for many such to simply state that recycling is their entire goal. Many commercial or industrial companies claim to embrace Zero Waste but usually mean no more than a major materials recycling effort, having no bearing on product redesign. Examples include Staples, Home Depot, Toyota, General Motors and computer take-back campaigns. Earlier social justice campaigns have successfully pressured McDonald’s to change their meat purchasing practices and Nike to change its labor practices in Southeast Asia. Those were both based on the idea that organized consumers can be active participants in the economy and not just passive subjects. However, the announced and enforced goal of the public campaign is critical. A goal to reduce waste generation or dumping through greater recycling will not achieve a goal of product redesign and so cannot reasonably be called a Zero Waste campaign.