Zentropy Partners is the defunct name for an existing global internet professional services company headquartered in Los Angeles, CA. The company was co-founded by Patrick Bradley and Ryan Magnussen in 1995 with the aim of becoming the global provider of Internet services. For the next several years Zentropy gained recognition for excellence in interactive web-page design, notably developing the "Nesquik pan-European Strategy" which would serve as a model for child-oriented website design in the UK. The company expanded and established as many as 47 offices worldwide with locations in the USA, Europe, and Australia.
By the early 2000s, Zentopy Partners was considered one of the leading website development and e-commerce agencies in Central London, and in 2001 Zentropy Partners was named "New Media Agency of the Year" in the UK. The same year, Zentropy Partners was awarded a gold Clio Award under the category of Interactive Advertising for developing a homepage for the Laramara Foundation.
The name "Zentropy" is a play on the words "Zen" (the doctrine that enlightenment can be obtained through direct intuitive insight) and "Entropy" (a measure of the amount of energy in a system that is available for work). Taken together, "Zentropy" is said to represent a concept of chaos becoming order, then becoming chaos once again.
Read more about Zentropy Partners: Corporate History
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“It is ultimately in employers’ best interests to have their employees’ families functioning smoothly. In the long run, children who misbehave because they are inadequately supervised or marital partners who disapprove of their spouse’s work situation are productivity problems. Just as work affects parents and children, parents and children affect the workplace by influencing the employed parents’ morale, absenteeism, and productivity.”
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