Zenobia pulverulenta (Honeycup) is the sole species in the genus Zenobia, in the flowering plant family Ericaceae. It is native to the southeastern United States, in North Carolina, South Carolina, and Virginia.
It is a deciduous or semi-evergreen shrub growing to 0.5-1.8 m tall. The leaves are spirally arranged, ovate to elliptic, 2-7 cm long. The flowers are white, bell-shaped, 12 mm long and 10 mm broad, and sweetly scented. The fruit is a dry five-valved capsule.