Market Position
Zen has always focused on the UK business market although it does have a large consumer broadband customer base. Zen's mission statement is "to provide the best ISP service in the UK"
They were one of the early ISPs to offer 'self-install ADSL' and recognised the advantage of not relying on other providers for backbone.
Read more about this topic: Zen Internet
Famous quotes containing the words market and/or position:
“At market and fair, all folks do declare,
There is none like the Boy that sold Broom, green Broom.”
—Unknown. Broom, Green Broom (l. 23–24)
“One reason—perhaps the chief—of the virility of the Roosevelts is [their] very democratic spirit. They have never felt that because they were born in a good position they could put their hands in their pockets and succeed. They have felt, rather, that being born in a good position, there is no excuse for them if they did not do their duty by the community.”
—Franklin D. Roosevelt (1882–1945)