Market Position
Zen has always focused on the UK business market although it does have a large consumer broadband customer base. Zen's mission statement is "to provide the best ISP service in the UK"
They were one of the early ISPs to offer 'self-install ADSL' and recognised the advantage of not relying on other providers for backbone.
Read more about this topic: Zen Internet
Famous quotes containing the words market and/or position:
“... married women work and neglect their children because the duties of the homemaker become so depreciated that women feel compelled to take a job in order to hold the respect of the community. It is one thing if women work, as many of them must, to help support the family. It is quite another thing—it is destructive of woman’s freedom—if society forces her out of the home and into the labor market in order that she may respect herself and gain the respect of others.”
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