Market Position
Zen has always focused on the UK business market although it does have a large consumer broadband customer base. Zen's mission statement is "to provide the best ISP service in the UK"
They were one of the early ISPs to offer 'self-install ADSL' and recognised the advantage of not relying on other providers for backbone.
Read more about this topic: Zen Internet
Famous quotes containing the words market and/or position:
“Writing ought either to be the manufacture of stories for which there is a market demanda business as safe and commendable as making soap or breakfast foodsor it should be an art, which is always a search for something for which there is no market demand, something new and untried, where the values are intrinsic and have nothing to do with standardized values.”
—Willa Cather (18761947)
“I think the most important education that we have is the education which now I am glad to say is being accepted as the proper one, and one which ought to be widely diffused, that industrial, vocational education which puts young men and women in a position from which they can by their own efforts work themselves to independence.”
—William Howard Taft (18571930)