Market Position
Zen has always focused on the UK business market although it does have a large consumer broadband customer base. Zen's mission statement is "to provide the best ISP service in the UK"
They were one of the early ISPs to offer 'self-install ADSL' and recognised the advantage of not relying on other providers for backbone.
Read more about this topic: Zen Internet
Famous quotes containing the words market and/or position:
“Have you not heard of that madman who lit a lantern in the bright morning hours, ran to the market place, and cried incessantly: “I seek God! I seek God!””
—Friedrich Nietzsche (1844–1900)
“Because it is not always easy for an adult to predict what inaccurate ideas a child may have, it can help to answer questions first with one of your own: “What do you think?” Once you find out what a child is really asking, you’ll be in a better position to give a helpful answer based on the facts.”
—Joanna Cole (20th century)