Market Position
Zen has always focused on the UK business market although it does have a large consumer broadband customer base. Zen's mission statement is "to provide the best ISP service in the UK"
They were one of the early ISPs to offer 'self-install ADSL' and recognised the advantage of not relying on other providers for backbone.
Read more about this topic: Zen Internet
Famous quotes containing the words market and/or position:
“I respect not his labors, his farm where everything has its price, who would carry the landscape, who would carry his God, to market, if he could get anything for him; who goes to market for his god as it is; on whose farm nothing grows free, whose fields bear no crops, whose meadows no flowers, whose trees no fruit, but dollars; who loves not the beauty of his fruits, whose fruits are not ripe for him till they are turned to dollars. Give me the poverty that enjoys true wealth.”
—Henry David Thoreau (1817–1862)
“You do not become a “dissident” just because you decide one day to take up this most unusual career. You are thrown into it by your personal sense of responsibility, combined with a complex set of external circumstances. You are cast out of the existing structures and placed in a position of conflict with them. It begins as an attempt to do your work well, and ends with being branded an enemy of society.”
—Václav Havel (b. 1936)