Market Position
Zen has always focused on the UK business market although it does have a large consumer broadband customer base. Zen's mission statement is "to provide the best ISP service in the UK"
They were one of the early ISPs to offer 'self-install ADSL' and recognised the advantage of not relying on other providers for backbone.
Read more about this topic: Zen Internet
Famous quotes containing the words market and/or position:
“Forbede us thing, and that desiren we;
Preesse on us faste, and thanne wol we flee.
With daunger oute we al oure chaffare:
Greet prees at market maketh dere ware,
And too greet chepe is holden at litel pris.”
—Geoffrey Chaucer (1340?–1400)
“Beauty ought to look a little surprised: it is the emotion that best suits her face.... The beauty who does not look surprised, who accepts her position as her due—she reminds us too much of a prima donna.”
—E.M. (Edward Morgan)