Market Position
Zen has always focused on the UK business market although it does have a large consumer broadband customer base. Zen's mission statement is "to provide the best ISP service in the UK"
They were one of the early ISPs to offer 'self-install ADSL' and recognised the advantage of not relying on other providers for backbone.
Read more about this topic: Zen Internet
Famous quotes containing the words market and/or position:
“To market ‘tis our destiny to go.”
—Robert Frost (1874–1963)
“I repeat, sir, that in whatever position you place a woman she is an ornament to society and a treasure to the world. As a sweetheart, she has few equals and no superiors; as a cousin, she is convenient; as a wealthy grandmother with an incurable distemper, she is precious; as a wet-nurse, she has no equal among men. What, sir, would the people of the earth be without woman? They would be scarce, sir, almighty scarce.”
—Mark Twain [Samuel Langhorne Clemens] (1835–1910)