Market Position
Zen has always focused on the UK business market although it does have a large consumer broadband customer base. Zen's mission statement is "to provide the best ISP service in the UK"
They were one of the early ISPs to offer 'self-install ADSL' and recognised the advantage of not relying on other providers for backbone.
Read more about this topic: Zen Internet
Famous quotes containing the words market and/or position:
“To market ‘tis our destiny to go.”
—Robert Frost (1874–1963)
“Explore, and explore. Be neither chided nor flattered out of your position of perpetual inquiry. Neither dogmatize, or accept another’s dogmatism.”
—Ralph Waldo Emerson (1803–1882)