Market Position
Zen has always focused on the UK business market although it does have a large consumer broadband customer base. Zen's mission statement is "to provide the best ISP service in the UK"
They were one of the early ISPs to offer 'self-install ADSL' and recognised the advantage of not relying on other providers for backbone.
Read more about this topic: Zen Internet
Famous quotes containing the words market and/or position:
“the old palaces, the wallets of the tourists,
the Common Market or the smart cafés,
the boulevards in the graceful evening,
the cliff-hangers, the scientists,
and the little shops raising their prices
mean nothing to me.”
—Anne Sexton (1928–1974)
“You will belong to that minority which, according to current Washington doctrine, must be protected in its affluence lest its energy and initiative be impaired. Your position will be in contrast to that of the poor, to whom money, especially if it is from public sources, is held to be deeply damaging.”
—John Kenneth Galbraith (b. 1908)