Market Position
Zen has always focused on the UK business market although it does have a large consumer broadband customer base. Zen's mission statement is "to provide the best ISP service in the UK"
They were one of the early ISPs to offer 'self-install ADSL' and recognised the advantage of not relying on other providers for backbone.
Read more about this topic: Zen Internet
Famous quotes containing the words market and/or position:
“To market ‘tis our destiny to go.”
—Robert Frost (1874–1963)
“The word “jealousy” is often used as if it were synonymous with envy; but I think the distinction worth preserving. Jealousy is predominantly concerned with the fear of loss of something one possesses, envy with the wish to own something another possesses. Othello suffers from the fear that he has lost Desdemona’s love. Iago suffers from envy of the position held by Cassio, to which he feels entitled.”
—Anthony Storr (b. 1920)