In Other Media
In 2009, Neighbours became the first Australian series to establish Twitter accounts for its characters. Zeke was one of four characters to have an account set up, with the others being Declan, Donna and Ringo. They began sending daily updates to their fans, which are "complementary to the show's on-air storylines". FremantleMedia Enterprises vice-president of licensing Ben Liebmann said, "We thought it was a really great way to continue or allow the audience to engage with the Neighbours world off-screen". The messages are overseen by the Fremantle digital team, which is integrated with the story department of the Neighbours production team.
Read more about this topic: Zeke Kinski
Famous quotes containing the word media:
“One can describe a landscape in many different words and sentences, but one would not normally cut up a picture of a landscape and rearrange it in different patterns in order to describe it in different ways. Because a photograph is not composed of discrete units strung out in a linear row of meaningful pieces, we do not understand it by looking at one element after another in a set sequence. The photograph is understood in one act of seeing; it is perceived in a gestalt.”
—Joshua Meyrowitz, U.S. educator, media critic. “The Blurring of Public and Private Behaviors,” No Sense of Place: The Impact of Electronic Media on Social Behavior, Oxford University Press (1985)