In Other Media
In 2009, Neighbours became the first Australian series to establish Twitter accounts for its characters. Zeke was one of four characters to have an account set up, with the others being Declan, Donna and Ringo. They began sending daily updates to their fans, which are "complementary to the show's on-air storylines". FremantleMedia Enterprises vice-president of licensing Ben Liebmann said, "We thought it was a really great way to continue or allow the audience to engage with the Neighbours world off-screen". The messages are overseen by the Fremantle digital team, which is integrated with the story department of the Neighbours production team.
Read more about this topic: Zeke Kinski
Famous quotes containing the word media:
“Today the discredit of words is very great. Most of the time the media transmit lies. In the face of an intolerable world, words appear to change very little. State power has become congenitally deaf, which is why—but the editorialists forget it—terrorists are reduced to bombs and hijacking.”
—John Berger (b. 1926)