Founding
By the company's own account, the initial idea for the Zeebo system occurred independently to Reinaldo Normand, who was then at Tectoy Mobile (a division of the Brazilian consumer electronics company Tectoy), and Mike Yuen, senior director of games and services at Qualcomm. Normand sought backers for the project in the United States, and helped formed a small U.S.-based division of Tectoy, called Tectoy of America, in 2007. He then met Yuen, and the two discovered that they were pursuing similar concepts. Qualcomm decided to fund the project, and Tectoy of America became Zeebo Inc. in March, 2008. Normand joined the executive staff and was given responsibility for worldwide special projects. Yuen left Qualcomm and was named Zeebo's senior vice president of content and services in August, 2009. He currently serves as president and CEO.
Read more about this topic: Zeebo Inc.
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