Merchandising
Zavvi operated primarily with prices of its back-catalogue products at round figures, similar to Fopp. In September/October 2008, the company revamped its chart merchandising with the re-introduction of a numeric system of ranking the stock, as well as ditching the round pound method in favour of prices ending with ".99p". This was because the company's products had initially appeared more expensive than those of its competitors. In addition, prominent red and white stickers were used to highlight bargain offers in the chart, usually £7.99 and £8.99 products. The managing director ruled out 'crazy discounting' of its products. Items can be returned within 28 days as long as they are in perfect condition. Zavvi stated an aim to differentiate itself from its competitors by introducing limited edition and exclusive products.
Read more about this topic: Zavvi Entertainment Group Ltd