Corporate Identity
On 8 October 2007, Zavvi Chief Executive Officer, Simon Douglas unveiled his "clear and simple" logo for the Zavvi stores and website. The distinctive portion of the logo was the Z in the dot of the i. Zavvi also appointed creative marketing agency Live & Breath to lead the rebranding of the stores. The process of rebranding began in November 2007. In January 2008 the online system was rebranded to "Zavvi.co.uk" and Virgin Megastores Ireland changed to 'Zavvi Ireland'. Zavvi launched its first advertising campaign over the 2007 Christmas trading period. Media planning and marketing agency, The7Stars, had Zavvi as one of its clients.
Read more about this topic: Zavvi Entertainment Group Ltd
Famous quotes containing the words corporate and/or identity:
“If when a businessman speaks of minority employment, or air pollution, or poverty, he speaks in the language of a certified public accountant analyzing a corporate balance sheet, who is to know that he understands the human problems behind the statistical ones? If the businessman would stop talking like a computer printout or a page from the corporate annual report, other people would stop thinking he had a cash register for a heart. It is as simple as that—but that isn’t simple.”
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