Corporate Identity
On 8 October 2007, Zavvi Chief Executive Officer, Simon Douglas unveiled his "clear and simple" logo for the Zavvi stores and website. The distinctive portion of the logo was the Z in the dot of the i. Zavvi also appointed creative marketing agency Live & Breath to lead the rebranding of the stores. The process of rebranding began in November 2007. In January 2008 the online system was rebranded to "Zavvi.co.uk" and Virgin Megastores Ireland changed to 'Zavvi Ireland'. Zavvi launched its first advertising campaign over the 2007 Christmas trading period. Media planning and marketing agency, The7Stars, had Zavvi as one of its clients.
Read more about this topic: Zavvi Entertainment Group Ltd
Famous quotes containing the words corporate and/or identity:
“Power, in Case’s world, meant corporate power. The zaibatsus, the multinationals ..., had ... attained a kind of immortality. You couldn’t kill a zaibatsu by assassinating a dozen key executives; there were others waiting to step up the ladder; assume the vacated position, access the vast banks of corporate memory.”
—William Gibson (b. 1948)
“Motion or change, and identity or rest, are the first and second secrets of nature: Motion and Rest. The whole code of her laws may be written on the thumbnail, or the signet of a ring.”
—Ralph Waldo Emerson (1803–1882)