Zamir Jafri (Urdu: ضمیر جعفری) (January 1, 1916 – May 12, 1999) was a Pakistani poet born in Dina Jhelum. He became famous for his Urdu humorous poetry and also wrote humorous columns in the newspapers and periodicals. After graduating from Punjab University, he joined the army’s public relation department during World War II and retired as a major. One of his sons is a three star general, Gen Syed Ehtasham Zamir and serving in Pakistan army while another lives in the U.S. He published more than 50 books in Urdu. His actions showed his simplicity and honesty which he carried forth throughout his life. He gradually embarked on a mission to work for the people of Pakistan, and began reaching out to these people from all spheres of life - devoting his time to carry on social work so as to create harmony and well-being in the society. Now his son Gen Syed Ehtasham Zamir and his grandson Syed Ali Ehtasham(Journalist/Entrepreneur)are determined to continue and carry out the legacy he left behind.They are Operating a Non Profit foundation(Syed Zamir Jafri Foundation)which provides: health services, educational means and awareness, legal aid, development of the literary institution and other miscellaneous structures to strengthen the underprivileged communities of Pakistan and also Mata-e-Zamir an archive of his books and contributions. He graduated from Islamia College, Lahore.