Zafrul was one of the judges of the corporate reality television series The Firm. The show premièred prime time nationwide on ntv7 and Astro's Channel 7 in Malaysia in 2007. As one of the three millionaire judges on The Firm, the other two being Peter Pek and Chan Boon Yong, he is considered one of Malaysia's few corporate celebrities. He has appeared in advertisements for Tune Money.
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