Yvon Chouinard (born November 9, 1938) is a rock climber, environmentalist and outdoor industry businessman, noted for his contributions to climbing, climbing equipment and the outdoor gear business. His second company, Patagonia, is known for its environmental focus. According to Fortune magazine, Chouinard is arguably the most successful outdoor industry businessman alive today.
Chouinard is also a surfer, kayaker, falconer and fly fisherman, particularly fond of tenkara fly-fishing. He is a writer, first on climbing issues and ethics, and more lately on mixing environmentalism and sound business practice in the concept of a slow company. He has been on the cover of Fortune, and has been featured on CNBC's Squawk on the Street.
Read more about Yvon Chouinard: Early Life, Yosemite Rock Climber To Leading Alpinist, Chouinard Equipment, Ltd., Patagonia and Environmentalism, Publications, Notable Ascents, Related Reading