Why Yellow Was Orange
In 1929, A.J. Harrell enlisted the help of E. I. du Pont de Nemours and Company to improve highway safety by determining the vehicle color that would be the most visible on the nation's highways. After the review was completed, it was determined that the color of the Swamp Holly Orange would be most visible from the greatest distance. Swamp Holly Orange became the color used on all company tractors.
The American Trucking Association has recognized the YRC Worldwide Safety Program with its prestigious President's Trophy, the motor carrier industry's highest award for highway safety and accident prevention.
Read more about this topic: YRC Worldwide
Famous quotes containing the words yellow and/or orange:
“They are very proper forest houses, the stems of the trees collected together and piled up around a man to keep out wind and rain,—made of living green logs, hanging with moss and lichen, and with the curls and fringes of the yellow birch bark, and dripping with resin, fresh and moist, and redolent of swampy odors, with that sort of vigor and perennialness even about them that toadstools suggest.”
—Henry David Thoreau (1817–1862)
“there’s nothing compared with the ould Orange flute.”
—Unknown. The Old Orange Flute (l. 8)