Why Yellow Was Orange
In 1929, A.J. Harrell enlisted the help of E. I. du Pont de Nemours and Company to improve highway safety by determining the vehicle color that would be the most visible on the nation's highways. After the review was completed, it was determined that the color of the Swamp Holly Orange would be most visible from the greatest distance. Swamp Holly Orange became the color used on all company tractors.
The American Trucking Association has recognized the YRC Worldwide Safety Program with its prestigious President's Trophy, the motor carrier industry's highest award for highway safety and accident prevention.
Read more about this topic: YRC Worldwide
Famous quotes containing the words yellow and/or orange:
“The yellow fog that rubs its back upon the window-panes,
The yellow smoke that rubs its muzzle on the window-panes”
—T.S. (Thomas Stearns)
“A hook shot kisses the rim and
hangs there, helplessly, but doesn’t drop
and for once our gangly starting center
boxes out his man and times his jump
perfectly, gathering the orange leather
from the air like a cherished possession”
—Edward Hirsch (b. 1950)