Why Yellow Was Orange
In 1929, A.J. Harrell enlisted the help of E. I. du Pont de Nemours and Company to improve highway safety by determining the vehicle color that would be the most visible on the nation's highways. After the review was completed, it was determined that the color of the Swamp Holly Orange would be most visible from the greatest distance. Swamp Holly Orange became the color used on all company tractors.
The American Trucking Association has recognized the YRC Worldwide Safety Program with its prestigious President's Trophy, the motor carrier industry's highest award for highway safety and accident prevention.
Read more about this topic: YRC Worldwide
Famous quotes containing the words yellow and/or orange:
“Tom: All right, boys. C’mon. Why don’t you say I’m a yellow belly and a big mouth at that?
Shep: You yellow? Who thinks you’re yellow? Did you hear what he said? A guy who’s got the nerve to marry? That’s more than Flash Gordon ever did.”
—Billy Wilder (b. 1906)
“there’s nothing compared with the ould Orange flute.”
—Unknown. The Old Orange Flute (l. 8)