Why Yellow Was Orange
In 1929, A.J. Harrell enlisted the help of E. I. du Pont de Nemours and Company to improve highway safety by determining the vehicle color that would be the most visible on the nation's highways. After the review was completed, it was determined that the color of the Swamp Holly Orange would be most visible from the greatest distance. Swamp Holly Orange became the color used on all company tractors.
The American Trucking Association has recognized the YRC Worldwide Safety Program with its prestigious President's Trophy, the motor carrier industry's highest award for highway safety and accident prevention.
Read more about this topic: YRC Worldwide
Famous quotes containing the words yellow and/or orange:
“When three persons are of the same mind, yellow dirt can be turned into gold.”
—Chinese proverb.
“An orange on the table,
Your dress on the rug,
And you in my bed,
Sweet present of the present,
Cool of night,
Warmth of my life.”
—Jacques Prévert (1900–1977)