Why Yellow Was Orange
In 1929, A.J. Harrell enlisted the help of E. I. du Pont de Nemours and Company to improve highway safety by determining the vehicle color that would be the most visible on the nation's highways. After the review was completed, it was determined that the color of the Swamp Holly Orange would be most visible from the greatest distance. Swamp Holly Orange became the color used on all company tractors.
The American Trucking Association has recognized the YRC Worldwide Safety Program with its prestigious President's Trophy, the motor carrier industry's highest award for highway safety and accident prevention.
Read more about this topic: YRC Worldwide
Famous quotes containing the words yellow and/or orange:
““Never shall a young man,
Thrown into despair
By those great honey-coloured
Ramparts at your ear,
Love you for yourself alone
And not your yellow hair.””
—William Butler Yeats (1865–1939)
“I love meetings with suits. I live for meetings with suits. I love them because I know they had a really boring week and I walk in there with my orange velvet leggings and drop popcorn in my cleavage and then fish it out and eat it. I like that. I know I’m entertaining them and I know that they know. Obviously, the best meetings are with suits that are intelligent, because then things are operating on a whole other level.”
—Madonna [Madonna Louise Ciccione] (b. 1959)