Why Yellow Was Orange
In 1929, A.J. Harrell enlisted the help of E. I. du Pont de Nemours and Company to improve highway safety by determining the vehicle color that would be the most visible on the nation's highways. After the review was completed, it was determined that the color of the Swamp Holly Orange would be most visible from the greatest distance. Swamp Holly Orange became the color used on all company tractors.
The American Trucking Association has recognized the YRC Worldwide Safety Program with its prestigious President's Trophy, the motor carrier industry's highest award for highway safety and accident prevention.
Read more about this topic: YRC Worldwide
Famous quotes containing the words yellow and/or orange:
“The prairies were dust. Day after day, summer after summer, the scorching winds blew the dust and the sun was brassy in a yellow sky. Crop after crop failed. Again and again the barren land must be mortgaged for taxes and food and next year’s seed. The agony of hope ended when there was not harvest and no more credit, no money to pay interest and taxes; the banker took the land. Then the bank failed.”
—Rose Wilder Lane (1886–1968)
“the great orange bed where we lie
like two frozen paintings in a field of poppies.”
—Anne Sexton (1928–1974)