Youth For Christ - Promotion By William Randolph Hearst

Promotion By William Randolph Hearst

Success for YFCI came from the promotional publicity in the newspapers and magazines owned or influenced by William Randolph Hearst. Due to the publicity by Hearst during a Los Angeles campaign, Billy Graham suddenly became a media star.

By 1946 (TIME magazine, February 4, 1946), Youth for Christ International had approximately 300 units in the United States and possibly 200 or more overseas. The average attendance at rallies in 1946 was 350. The largest attendance at that time was 70,000 at Soldier's Field in Chicago.

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    I am asked if I would not be gratified if my friends would procure me promotion to a brigadier-generalship. My feeling is that I would rather be one of the good colonels than one of the poor generals. The colonel of a regiment has one of the most agreeable positions in the service, and one of the most useful. “A good colonel makes a good regiment,” is an axiom.
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