Release and Promotion
The developers originally thought the game's target audience would be fairly adult-age. Towers notes: "We started out with an idea that the users are going to be fairly old, but then as we sort of made the game we focused it. We realized that lots of different people get fun out of the game in lots of different ways. We tested on young kids, we tested on adults, we tested on a mix of the two, and we came to the conclusion that anyone can play this game. We very much wanted the game to be accessible from the start so that you can play alongside your granny or with your kids. We saw people enjoying it from all ages."
At Microsoft's Press Conference at the E3 2008 conference in July, Shane Kim announced the game, along with Scene it: Box Office Smash. The feature in the game that allows players to star in trailers for fake movies was shown in the conference. The movie shows was entitled "Cold Blooded" and was about a giant, radioactive salamander. Other Gameplay Footage was also shown during the conference as well. It was later shown at the Games Convention one month later.
On October 23, 2008, Hollywood star Burt Reynolds fronted a series of TV and magazine advertising spots for the game. The commercials featured Reynolds using his long and illustrious career as a part of the tinsel town A-list, starring in more than 90 feature films to date, to show would be leading men and women how to become stars by transforming their living rooms into Hollywood studios, capturing the attention and participation of family and friends. Reynolds said it was "great to be able to share some of my experience with everyone about what it takes to be a movie star. You're in the Movies on Xbox 360 allows everyone to have a piece of the action and have a fun time with their friends and family, starring in their own features, from the comfort of their own homes." The ads first premiered in North America on VH1 on November 18, 2008, and aired in major European markets from November 28.
Read more about this topic: You're In The Movies
Famous quotes containing the words release and/or promotion:
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—Frank Pittman (20th century)