Media Appearances
In April 1994, it was used by Sky Movies, for their summer preview commercial. Also, in March 1995, ABC-TV began airing an ad campaign for Good Morning America, aimed at attracting a younger demographic and also boosting male viewership, in which Des'ree's "You Gotta Be" played under scenes of "Americans immersed in morning rituals: commuters rushing, a young man shaving, school-bound children" intercut with shots of the Good Morning America hosts.
In Italy, the song became popular after it was chosen as the soundtrack of some TV adverts, including those of Breil in 1996 and Ford Focus of 2000. In Australia, circa early 2000s, this song was used in a Westpac bank advert.
The music video is filmed in black and white. In 1995, it was nominated in the category of "Best Female Video" at that year's MTV Video Music Awards, but lost to Madonna's Take a Bow.
The year it was released, this song was used for the ending credits of The Next Karate Kid.
The song was used as a promotion for PBS Kids from 1999 to 2004.
A reworked version of this song was used in the Big Sing 2008. The Big Sing is to raise money for Childline by hundreds of schools singing this song at the same time across Ireland and England. If the number of children participating is big enough, the Big Sing will make it into the Guinness Book of World Records 2010.
Read more about this topic: You Gotta Be
Famous quotes containing the words media and/or appearances:
“The media no longer ask those who know something ... to share that knowledge with the public. Instead they ask those who know nothing to represent the ignorance of the public and, in so doing, to legitimate it.”
—Serge Daney (1944–1992)
“The appearances of goodness and merit often meet with a greater reward from the world than goodness and merit themselves.”
—François, Duc De La Rochefoucauld (1613–1680)