Operations
The company operated services across Barnsley, Doncaster, Rotherham and into Leeds, Huddersfield and eventually, Sheffield. From the 1974 merger of Sheffield, Rotherham and Doncaster bus companies until the mid-1990s, the operating area of South Yorkshire was split between South Yorkshire Transport (SYT) and Yorkshire Traction with SYT dominating Sheffield and Rotherham. Through the acquisitions of Sheffield Omnibus, South Riding, Andrews and Yorkshire Terrier in the early 1990s, the company gained a significant foothold in Sheffield which has today led Stagecoach to compete directly against First Group.
Yorkshire Traction had for decades been a major regional operator of National Express services covering nationwide routes in addition to its regular and long established services in and out of London to Yorkshire towns and cities. It had also operated alongside 'National Travel', the short break holiday arm of NBC. Upon privatisation, YTC launched 'Ridings' Travel and became a popular choice for the short break coach holidaymaker within the region.
Read more about this topic: Yorkshire Traction
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