History
When Safeway was taken over by West Yorkshire-based Morrisons in 2004, commentators in the London press noted the amount of shelf space in one former Safeway store that was suddenly given over to Yorkshire Tea.
In 2009, the Prince of Wales granted Yorkshire Tea a Royal Warrant.
Until 2011 Taylor’s of Harrogate supplied the tea free to branches of the WI (Women's Institute). The company has also sponsored ITV1's Yorkshire-based Heartbeat from 1998–2001.
For several years now, Yorkshire Tea has sponsored Wallace and Gromit's Children's Foundation and the company has played a key part in supporting the charity's annual tea party for fundraising towards children's hospitals and hospices. Posters advertising the tea party also, currently, show Wallace and Gromit drinking Yorkshire Tea.
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