Yorkshire Radio Network - Jingles

Jingles

Each jingle was sung with different endings to ensure each station was fairly represented, for example:

"Latest hits, Greatest hits, Pennine, Hallam and Viking".

"Every hour there's more music power, on Viking, Hallam and Pennine".

"Where with you all the time, Pennine, Hallam and Viking".

"Upfront, In front, Hallam, Pennine and Viking".

This was a remarkably democratic process and was not present with previous packages. The older jingles would either sing "Yorkshire Radio Network" thus, not naming any station at all, or the order of the stations would be "Viking, Pennine and Hallam" this being unfair to Hallam, which was always last.

Each YRN cut was also sung for each individual station with the same melody. This was to ensure one identity throughout each station regardless of the time of day, for example:

"Every hour there's more music power, on Viking F.M".

"Every hour there's more music power, on Pennine F.M".

"Every hour there's more music power, on Hallam F.M".

The memorable YRN news jingle was re-produced several times, however the tune remained the same. This jingle was used on the individual stations. It was formed using the melody used at the start of that of 'Viking Radio' (also that of 'Pennine Radio'), and the end of that of 'Radio Hallam'.

Some of the earlier jingles were sung by soul singer Jimmy Helms. Helms later went on to form the group Londonbeat, they were regular guests on Tim Finlay's evening show, and they even sang him a jingle to the tune of their hit "Failing in love again".

All of the packages were created and written by British jingle production company Alfasound, with the final package being a co-production with United States Company JAM Creative Productions. The YRN 4 jingle package used resings of "Non-Stop Power" - originally created for New York radio station WPLJ.