Branding
Yorkshire Coast Radio formerly had a custom jingle package called "way ahead" made by Steve England. Other companies that have made jingles for the station include Bespoke Music and Wise Buddah. The latter are responsible for the current idents, which are resings of the EZ Rock jingle package. They join K-Rock in Hamilton, EZ Rock's sister stations in Niagara, Kelownas, Edmonton and London and Star Radio in Bristol who all have different versions of the same jingles.
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