Fashion Fellowship
In 2008, the Yohji Yamamoto Fund for Peace (YYFP) was established in conjunction with the China Friendship Foundation for Peace and Development (CFFPD). to foster development of China's fashion industry and to help heal the long-standing enmity between China and Japan. Each year, an emerging Chinese designer will be awarded with a two-year scholarship to a fashion college in Japan or Europe, and a male or female Chinese fashion model will be selected to make a runway debut during the Paris prêt-à-porter season.
Yamamoto has been quoted as saying: "they must have so many angry young people. Being a fashion designer or an artist, you have to be angry." Of the fashion show he staged in Beijing in spring 2008 to launch this initiative, Yamamoto said, "It's not political. I am going to open a store here, then Chinese people will come and shop there, and then they are happy. The real art is making people happy, but also asking questions about society."
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