Identity
When UK History originally launched, the channel used a simple name logo, stylised to appear as UK History, over an ident featuring the flicking pages of a book with images from history appearing on the outside edges of the pages. This ident featured numerous periods of history and numerous colours and was reused following the channels name change to UKTV History. Following the name change, the new two line logo was aligned to the left of the screen, replacing the old logo. The station also adopted a colour, in line with the remaining UKTV channels, for use in promotions on the channel and across the UKTV network. UKTV History's chosen colour was a green of a similar shade to olive drab, and would appear in three different shades at the end of promotions.
The new idents for Yesterday feature footage, overlaid with different audio from a different period, followed by a version of the Yesterday logo flipping over from the middle of the screen before the green and white Yesterday logo flips over. The video/audio is such arranged that an authentic vintage video is accompanied by modern music and vice versa, with a connection made between the first end caption and the music and the general theme of the music. For example, a video of a hooded gang is accompanied by medieval monks singing and a medieval style end caption, or a video of the first flying machines is overlaid with audio from the space missions and heralded by a computer style caption.
In July 2012, it was announced that Yesterday would receive a rebrand, created by DixonBaxi and was to be launched on 24 July 2012. A new collection of idents and a new channel logo were created to go with the new positioning "Entertainment inspired by history." DixonBaxi described the channel's Identity as "A multi-platform rebrand of UKTV Yesteray underpinned by the new positioning "Entertainment Inspired By History". This led to challenging the viewer perception of how history can be portrayed with the aim of transforming it into a vivid, immersive experience. At the heart of the rebrand is a new logo - an iconic Y which has been designed to feel timeless as if created by civilisations past. The facets of which are used to reveal the new dramatic content as slices of time. There is a refined simplicity to the on screen presentation with the idents capturing the sense of being in the moment and at the heart of the action."
Read more about this topic: Yesterday (TV Channel)
Famous quotes containing the word identity:
“For the mother who has opted to stay home, the question remains: Having perfected her role as a caretaker, can she abdicate control to less practiced individuals? Having put all her identity eggs in one basket, can she hand over the basket freely? Having put aside her own ambitions, can she resist imposing them on her children? And having set one example, can she teach another?”
—Melinda M. Marshall (20th century)
“The “female culture” has shifted more rapidly than the “male culture”; the image of the go-get ‘em woman has yet to be fully matched by the image of the let’s take-care-of-the-kids- together man. More important, over the last thirty years, men’s underlying feelings about taking responsibility at home have changed much less than women’s feelings have changed about forging some kind of identity at work.”
—Arlie Hochschild (20th century)
“When I quit working, I lost all sense of identity in about fifteen minutes.”
—Paige Rense (b. 1929)