Identity
When UK History originally launched, the channel used a simple name logo, stylised to appear as UK History, over an ident featuring the flicking pages of a book with images from history appearing on the outside edges of the pages. This ident featured numerous periods of history and numerous colours and was reused following the channels name change to UKTV History. Following the name change, the new two line logo was aligned to the left of the screen, replacing the old logo. The station also adopted a colour, in line with the remaining UKTV channels, for use in promotions on the channel and across the UKTV network. UKTV History's chosen colour was a green of a similar shade to olive drab, and would appear in three different shades at the end of promotions.
The new idents for Yesterday feature footage, overlaid with different audio from a different period, followed by a version of the Yesterday logo flipping over from the middle of the screen before the green and white Yesterday logo flips over. The video/audio is such arranged that an authentic vintage video is accompanied by modern music and vice versa, with a connection made between the first end caption and the music and the general theme of the music. For example, a video of a hooded gang is accompanied by medieval monks singing and a medieval style end caption, or a video of the first flying machines is overlaid with audio from the space missions and heralded by a computer style caption.
In July 2012, it was announced that Yesterday would receive a rebrand, created by DixonBaxi and was to be launched on 24 July 2012. A new collection of idents and a new channel logo were created to go with the new positioning "Entertainment inspired by history." DixonBaxi described the channel's Identity as "A multi-platform rebrand of UKTV Yesteray underpinned by the new positioning "Entertainment Inspired By History". This led to challenging the viewer perception of how history can be portrayed with the aim of transforming it into a vivid, immersive experience. At the heart of the rebrand is a new logo - an iconic Y which has been designed to feel timeless as if created by civilisations past. The facets of which are used to reveal the new dramatic content as slices of time. There is a refined simplicity to the on screen presentation with the idents capturing the sense of being in the moment and at the heart of the action."
Read more about this topic: Yesterday (TV Channel)
Famous quotes containing the word identity:
“Let it be an alliance of two large, formidable natures, mutually beheld, mutually feared, before yet they recognize the deep identity which beneath these disparities unites them.”
—Ralph Waldo Emerson (1803–1882)
“I look for the new Teacher that shall follow so far those shining laws that he shall see them come full circle; shall see their rounding complete grace; shall see the world to be the mirror of the soul; shall see the identity of the law of gravitation with purity of the heart; and shall show that the Ought, that Duty, is one thing with Science, with Beauty, and with Joy.”
—Ralph Waldo Emerson (1803–1882)
“Having an identity at work separate from an identity at home means that the work role can help absorb some of the emotional shock of domestic distress. Even a mediocre performance at the office can help a person repair self-esteem damaged in domestic battles.”
—Faye J. Crosby (20th century)