Release and Reception
"Yellow" and "Shiver" were initially released as EPs in the spring of 2000. The former was later released as a single in UK on 26 June 2000. The single includes the songs "Help Is Round the Corner" and "No More Keeping My Feet on the Ground", the third taken from the band's first EP, Safety. In the United States, however, the song was released as the lead single from the album. In October 2000, the track was sent to US college and alternative radio outlets. The band released a limited-edition CD of "Trouble", the third single from Parachutes, which features a remix of "Yellow". It was pressed to 1,000 copies, and was issued only to fans and journalists.
The single, accompanied by its TV reception through its music video, received massive radio airplay, particularly at BBC Radio 1. The reaction was chiefly positive and even the newly-revitalized BBC Radio 2 played the track repeatedly. This heavy rotation continued for months after its release, eventually ending as 2000's most-aired song. It has also became a sing-along number at various British clubs, pubs and sporting events; the song is consistently played during home games at English Championship club Watford. A month after the album was released in the United States via record label Nettwerk, "Yellow" was used as the theme song for ABC autumn television promotions. The song was also used as the theme music for The Cancer Council Australia's "Daffodil Day", in recognition of that organization's official flower's yellow hue.
The song was well-received from critics. Matt Diehl of Rolling Stone magazine has noted "Yellow" is "unrepentantly romantic", adding that "the band creates a hypnotic slo-mo otherworld where spirit rules supreme". "Yellow" won Best Single at the 2001 NME Carling Awards. It was nominated at the 2002 Grammy Awards for Best Rock Song and Best Rock Performance by a Duo or Group with Vocal. Billboard said that "every time that electric-guitar riff barges in, you're hooked all over again." In August 2009 the song was listed at #263 on Pitchfork Media's "Top 500 songs of the 2000s". In October 2011, NME placed it at number 139 on its list "150 Best Tracks of the Past 15 Years".
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