History
Yellow Coach Manufacturing Co was founded in 1923 as a subsidiary of the Yellow Cab Company.
G.J. Rackham, whose career had commenced with the London General Omnibus Company after the First World War, spent four years in the U.S. from 1922–1926 and recognised the advantage of low swept chassis frame for bus development whilst employed by Yellow Coach in Chicago. It is likely that he was 'headhunted' by Hertz to help start up the bus building business. In 1926, he returned to England to join Leyland Motors as Chief Engineer and was responsible for the groundbreaking Titan and Tiger models.
General Motors purchased a majority stake in the company in 1925 and changed the name to the Yellow Truck & Coach Manufacturing Company.
GM purchased the business outright in 1943 merging it into their GM Truck Division to form GM Truck & Coach Division.
Although GM continued with the Yellow Coach product line, the Yellow Coach badge gave way to the GM Coach or just GM nameplate in 1944. GMC badges did not appear until 1968.
Read more about this topic: Yellow Coach Manufacturing Company
Famous quotes containing the word history:
“History is more or less bunk. It’s tradition. We don’t want tradition. We want to live in the present and the only history that is worth a tinker’s damn is the history we make today.”
—Henry Ford (1863–1947)
“When the history of guilt is written, parents who refuse their children money will be right up there in the Top Ten.”
—Erma Brombeck (20th century)
“To summarize the contentions of this paper then. Firstly, the phrase ‘the meaning of a word’ is a spurious phrase. Secondly and consequently, a re-examination is needed of phrases like the two which I discuss, ‘being a part of the meaning of’ and ‘having the same meaning.’ On these matters, dogmatists require prodding: although history indeed suggests that it may sometimes be better to let sleeping dogmatists lie.”
—J.L. (John Langshaw)