Yellow Buses (YB) is a bus operator based in Bournemouth, on the south coast of England, owned by the RATP Group, a company owned by the government of France. Although most routes are restricted to the Bournemouth local authority area, an increasing number are expanding into the adjacent areas of Poole, Christchurch and East Dorset. Some routes are in direct competition with another local operator, Wilts & Dorset.
The company was formerly owned and operated by Bournemouth Borough Council and was known as Yellow Buses Bournemouth, and prior to that "Bournemouth Transport Ltd". The name was changed to Transdev Yellow Buses (TYB) when Transdev bought the company in December 2005. On 2 July 2006, Transdev Yellow Buses redesigned its entire network. It concentrated on core, higher frequency services, with a corresponding colour coded map, aimed at making the network easier for the public. In parallel, Transdev simplified its fare structure and introduced a new livery. This remains largely yellow (a condition of the sale), albeit in a lighter shade of primrose rather than the more mustard of old; "The Brighter Bus Company" became the new strap line. Transdev's new network also provides a number of lower-frequency, non-core routes. Further changes have followed, with the fare prices being altered, along with extension of routes and new routes being introduced.
The company has seen a patronage growth of 40% since 2005 and currently carrying 13 million passengers per annum.
In May 2010 an agreement was signed for the transfer of Yellow Buses and London United to the RATP Group, a Transdev shareholder. On Thursday 3 March 2011, both companies became part of the RATP Group.
Read more about Yellow Buses: Awards, Routes, Fleet, Bournemouth Town Centre Re-routing
Famous quotes containing the word yellow:
“iris and lilac, birds
birds, yellow flowers
white flowers, the Diesel
does not let up dragging
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—Charles Olson (19101970)