Corporate Mission
Kandō (感動?) is a Japanese word, used by Yamaha to describe their corporate mission. Kandō in translation describes the sensation of profound excitement and gratification derived from experiencing supreme quality and performance. A reasonable English synonym is "awe-inspiring".
Read more about this topic: Yamaha Corporation
Famous quotes containing the words corporate and/or mission:
“If when a businessman speaks of minority employment, or air pollution, or poverty, he speaks in the language of a certified public accountant analyzing a corporate balance sheet, who is to know that he understands the human problems behind the statistical ones? If the businessman would stop talking like a computer printout or a page from the corporate annual report, other people would stop thinking he had a cash register for a heart. It is as simple as that—but that isn’t simple.”
—Louis B. Lundborg (1906–1981)
“Every Age has its own peculiar faith.... Any attempt to translate into facts the mission of one Age with the machinery of another, can only end in an indefinite series of abortive efforts. Defeated by the utter want of proportion between the means and the end, such attempts might produce martyrs, but never lead to victory.”
—Giuseppe Mazzini (1805–1872)