Corporate Mission
Kandō (感動?) is a Japanese word, used by Yamaha to describe their corporate mission. Kandō in translation describes the sensation of profound excitement and gratification derived from experiencing supreme quality and performance. A reasonable English synonym is "awe-inspiring".
Read more about this topic: Yamaha Corporation
Famous quotes containing the words corporate and/or mission:
“Power, in Case’s world, meant corporate power. The zaibatsus, the multinationals ..., had ... attained a kind of immortality. You couldn’t kill a zaibatsu by assassinating a dozen key executives; there were others waiting to step up the ladder; assume the vacated position, access the vast banks of corporate memory.”
—William Gibson (b. 1948)
“Every Age has its own peculiar faith.... Any attempt to translate into facts the mission of one Age with the machinery of another, can only end in an indefinite series of abortive efforts. Defeated by the utter want of proportion between the means and the end, such attempts might produce martyrs, but never lead to victory.”
—Giuseppe Mazzini (1805–1872)