Acquisition By Yahoo!
In 2003, Overture was acquired by its biggest customer, Yahoo!, for $1.63 billion. The old brand name of Overture has now been phased out as Yahoo! re-brands many of its products under the Yahoo! name. The exception to this is in Japan and Korea where the local businesses continue to use the Overture brand.
Read more about this topic: Yahoo! Search Marketing
Famous quotes containing the word acquisition:
“Always and everywhere children take an active role in the construction and acquisition of learning and understanding. To learn is a satisfying experience, but also, as the psychologist Nelson Goodman tells us, to understand is to experience desire, drama, and conquest.”
—Carolyn Edwards (20th century)