Yahoo! Search Marketing - Acquisition By Yahoo!

Acquisition By Yahoo!

In 2003, Overture was acquired by its biggest customer, Yahoo!, for $1.63 billion. The old brand name of Overture has now been phased out as Yahoo! re-brands many of its products under the Yahoo! name. The exception to this is in Japan and Korea where the local businesses continue to use the Overture brand.

Read more about this topic:  Yahoo! Search Marketing

Famous quotes containing the word acquisition:

    Whatever may be our just grievances in the southern states, it is fitting that we acknowledge that, considering their poverty and past relationship to the Negro race, they have done remarkably well for the cause of education among us. That the whole South should commit itself to the principle that the colored people have a right to be educated is an immense acquisition to the cause of popular education.
    Fannie Barrier Williams (1855–1944)