Yahoo! Search Marketing is a keyword-based "Pay per click" or "Sponsored search" Internet advertising service provided by Yahoo!.
Yahoo began offering this service after acquiring Overture Services, Inc. (formerly GoTo.com). GoTo.com was an Idealab spin off and was the first company to successfully provide a pay-for-placement search service following previous attempts that were not well received.
Read more about Yahoo! Search Marketing: Origins of GoTo.com, Acquisition By Yahoo!, Details of Current Service, Patent Litigation, Adware Partnership
Famous quotes containing the word search:
“Within us, the people of the United States, there is evident a serious and purposeful rekindling of confidence, and I join in the hope that when my time as your President has ended, people might say this about our Nation: That we had remembered the words of Micah and renewed our search for humility, mercy, and justice.”
—Jimmy Carter (James Earl Carter, Jr.)