Yahoo! Search Marketing is a keyword-based "Pay per click" or "Sponsored search" Internet advertising service provided by Yahoo!.
Yahoo began offering this service after acquiring Overture Services, Inc. (formerly GoTo.com). GoTo.com was an Idealab spin off and was the first company to successfully provide a pay-for-placement search service following previous attempts that were not well received.
Read more about Yahoo! Search Marketing: Origins of GoTo.com, Acquisition By Yahoo!, Details of Current Service, Patent Litigation, Adware Partnership
Famous quotes containing the word search:
“Let the maiden, with erect soul, walk serenely on her way, accept the hint of each new experience, search in turn all the objects that solicit her eye, that she may learn the power and charm of her new-born being, which is the kindling of a new dawn in the recesses of space.”
—Ralph Waldo Emerson (1803–1882)