Special Releases
In August, 2005, Eminem and XXL teamed up to release a special issue titled XXL Presents Shade 45, and was designed to give maximum exposure to Shade 45 as a radio station, and at the same time give maximum exposure to the Shady Records label as a whole, as well as the radio DJ's and G-Unit Records' artists. XXL executive Publisher, Jonathan Rheingold, stated that typically magazines based around particular artists were not favorable, but "since Shade 45 is a truly authentic and uncensored rap radio channel, the marriage with the XXL brand made sense," with the feeling that it is what would interest rap fans. In November 2008 XXL released XXL Raps Volume 1, which included music from 50 Cent, G-Unit, Common, Jim Jones, & Fabolous. In September 2006, XXL put a special 90 minute DVD called XXL DVD Magazine Vol. 1, which featured exclusive interviews and content with big name rappers such as 50 Cent, Ice Cube, Fat Joe, Paul Wall, & Mike Jones.
Read more about this topic: XXL (magazine)
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