History
The XXL website details the history of the club through the eleven years it has been in operation. Ames felt disillusioned with how little there was for the London Bear Community outside of one bar in Soho.
In 2003, XXL in London created Bear Necessities, now called XXL London Bear Pride, a weekend-long celebration of everything "big, gay and hairy" with events around the country. A year later this turned into London Bear Pride. In 2004 this was expanded to include the leather community in Bear and Leather Pride in 2006. The two subcultures do have a large overlap and a number of leather fetishists patronize XXL.
Opinion polls in magazines such as Gay Times, the Pink Paper and Boyz regularly put XXL in the top two night clubs in London. XXL was also the title sponsor of the 2006 Bingham Cup in New York. In 2007 the club expanded and also diversified the brand by launching new nights, extending its appeal far beyond the core audience. In 2009 Ames became the gay promoter of the year according to the London Boyz Magazine readers' poll and was named as a gay icon in London's QX magazine.
Read more about this topic: XXL (club)
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