Finance
In the past, Xinhua was able to attract the top young journalists emerging from the universities or otherwise newly entering the field, but it can no longer do so easily because of the appeal and resources of other newspapers and periodicals and the greater glamour of television and radio jobs. For example, mid-level reporters for the Xinmin Evening News in Shanghai are often given an apartment, whereas at Xinhua and People's Daily this benefit is reserved for the most senior journalists.
Beijing has been cutting funding to the news agency by an average of seven percent per year over the past three years, and state funds currently cover only about 40 percent of Xinhua's costs. As a result, the agency is raising revenues through involvement in public relations, construction, and information-servicing businesses.
Read more about this topic: Xinhua News Agency
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