Xiang Jing (artist) - Recent Studies

Recent Studies

While being a teacher at Chongqing University, in Chongqing, China, she works with other artists to perform studies. Most of these studies focus on the advertisement and the relationship between traditional painting and the modern advertisement. These advertisements include many different methods including: plane advertisement, posters, billboards, political advertisement, government agencies, and companies. She has done studies to focus on modern paintings on posters. They focused on the aesthetic concept of traditional paintings on the design of modern advertising. Traditional paintings are still being appreciated, as they were in past generations, but in a different way. The contemporary Chinese art purpose is to attempt to mix the traditional work with modern brands, sayings, or political issues. The traditional aesthetic concepts bring a positive aspect to modern day advertisements. Xiang Jing seems to focus most of her studies on advertisements and how images affect the modern day advertisement. Contemporary advertisement using traditional methods was the center for a study put on by Xiang Jing and other professors. Xiang Jing did a study which looked at the scroll design of the Tang Murals in Dunhuang, China. This study focused on the cave architecture’s relationship to the murals. She worked with other university professors determined the scroll design combines the symbolic figures of traditional Chinese paintings. The Tang Dynasty is responsible for the murals in Dunhuang because of the creative techniques and forms of expression. The scrolls are very colorful and very decorative art expressions. Xiang Jing compared these scrolls to modern advertising and contrasted the different techniques used in each of them.