Xerox Alto - Xerox and The Alto

Xerox and The Alto

Xerox itself was slow to realize the value of the technology that had been developed at PARC. After their unhappy experience with Scientific Data Systems (SDS, later XDS) in the late 1960s, the firm was reluctant to get into the computer business again with commercially untested designs.

Before the advent of personal computers such as the Apple II in 1977 and the IBM Personal Computer (IBM PC) in 1981, the computer market was dominated by costly mainframes and minicomputers equipped with dumb terminals that time-shared processing time of the central computer. So through the 1970s Xerox showed no interest in the work done at PARC. When Xerox finally entered the PC market with the Xerox 820, they pointedly rejected the Alto design and opted instead for a very conventional model, a CP/M-based machine with the then-standard 80 by 24 character-only monitor and no mouse.

With the help of PARC researchers, Xerox eventually developed the Xerox Star (and later the cost reduced Star; the 6085) office system, which included the Dandelion and Daybreak workstations. These machines, based on the 'Wildflower' architecture described in a paper by Butler Lampson, incorporated most of the Alto innovations, including the graphical user interface with icons, windows, folders, Ethernet-based local networking, and network-based laser printer services.

Xerox only realized their mistake in the early 1980s, after Apple's Macintosh revolutionized the PC market via its bitmap display and the mouse-centered interface—both copied from the Alto. While the Xerox Star series was a relative commercial success, it came too late. The expensive Xerox workstations could not compete against the cheaper GUI-based workstations that appeared in the wake of the first Macintosh, and Xerox eventually quit the workstation market for good.