Cultivation
Xerochrysum bracteatum had been introduced to cultivation in England by 1791. German horticulturist Herren Ebritsch obtained material and developed it at his nursery in Arnstadt near Erfurt in Germany. He bred and sold cultivars of many colours from bronze to white to purple, which spread across Europe in the 1850s. The bracts of these early forms tended to remain cupped around the flower head rather than flatten out like the native Australian forms. These were also annual rather than perennial forms. Many were given cultivar names such as 'atrococcineum' (dark scarlet flower heads), 'atrosanguineum' (dark blood-red flower heads), 'aureum' (golden yellow flower heads), 'bicolor' (red-tipped yellow flower heads), 'compositum' (large multicoloured flower heads), 'macranthum' (large rose-edged white flower heads), and 'monstrosum' (flower heads with many bracts), although today they are generally sold in mixed seed for growing as annuals. Some coloured forms of South African Helichrysum are thought to have been introduced to the breeding program, which resulted in the huge array of colours. Xerochrysum bracteatum was one of several species that became popular with European royalty and nobility from the early 19th century, yet were little noticed in Australia until the 1860s, when they became more prominent in Australian gardens.
Most of the cultivars brought into cultivation in Australia in the latter part of the 20th century are perennials. 'Dargan Hill Monarch' was the first of these, and many more have followed. Profusely flowering, these come in many colours including white, yellow, orange, bronze, pink and red. Their commercial lifespan is generally around three years. Queensland-based company Aussie Winners has a range of compact plants ranging from orange to white known as Sundaze. Plants of this series usually have larger leaves. This range won the Gran premio d'oro at the Euroflora exposition in Geneva in 2001, for the best new plant series in the previous three years. 'Florabella Gold', a member of the Florabella series, won the award for best new pot plant (vegetative) in the Society of American Florists' competition of 1999. The Wallaby cultivars are range of taller forms with narrow leaves and white, yellow or pink flowers. Other commercial ranges include the Nullarbor series, and Queensland Federation daisies, including 'Wanetta Sunshine' and 'Golden Nuggets'.
Xerochrysum bracteatum is easy to grow both from seeds and from cuttings, although named cultivars will only grow true from cuttings. Plants benefit from pruning of old growth in winter to allow for new growth in spring. Dead-heading, or pruning off old flower heads, promotes the production of more flowers. Fresh seed germinates in 3 to 20 days and requires no special treatment. Plants grow best in acid, well-aerated, soils of pH 5.5 to 6.3, with low levels of phosphorus. They are sensitive to iron deficiency, which presents as yellowing (chlorosis) of the youngest leaves while the leaf veins remain green.
Xerochrysum bracteatum can be grown in large pots or window boxes, and is a good pioneer plant in the garden until other plants become more established. Lower growing cultivars are suitable for hanging baskets and border plantings. The flowers attract butterflies to the garden. Dried flowers are long lasting—up to some years—and are used in floral arrangements and the cut flower industry. More robust longer stemmed forms are used for commercial cut flowers. The main factor limiting lifespan of dried flowers is the wilting of stems, so flowers are sometimes wired into arrangements. Immersing flowers in glycerol or polyethylene glycol also lengthens lifespan.
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