Enterprise Logo and Explanation of Its Meaning
- Enterprise logo
The logo is an "XD" with a lightning bolt.
- Explanation of its meaning
Logo "XD" is the extension of enterprise core concept, which is consisted of character and graph. Logo model is replete and fluent, filled with changes in steadiness, passion in simpleness, having distinct sense of times and industrial features.
Two interacted Pinyin letters "X" and "D" are not only the acronym of Chinese Pinyin "xidian", but also the image metaphor of switches and transformers, main products of the enterprise. Two letters are integrated with lightning graph, which vividly transform XD's concentration on power transmission and distribution equipment manufacturing in order to realize the revival of the equipment manufacturing industry into visual image, implying XD's enterprise mission of "manufacturing quality products, reliable power and serving for society".
Entirety of logo is symmetrical, tight and orderly, symbolizing powerful cohesion and centripetal force of the enterprise as well as broad and profound mind of pursuing harmonious and win-win result and development concept of sustainable development.
The lightning properly leaning upward makes the logo simple and changeable, with sense of velocity, strongly delivering enterprise's constant break through, more innovative and open international development trend and spiritual outlook of entrepreneurship and commitment to excellence.
The logo adopts bright red color with unique Chinese characteristic, expressing the national belief and high sense of responsibility of dedication to undertaking and country of XD as a super state-owned enterprise directly under central management; also, red represents vigor, vitality and eternity, implying the limitless glory and brilliance of XD.
Both in the aspects of composition and color, the whole logo has very strong visual impact, embodying reliable enterprise value.
Read more about this topic: XD Group
Famous quotes containing the words enterprise, explanation and/or meaning:
“The chief lesson of the Depression should never be forgotten. Even our liberty-loving American people will sacrifice their freedom and their democratic principles if their security and their very lives are threatened by another breakdown of our free enterprise system. We can no more afford another general depression than we can afford another total war, if democracy is to survive.”
—Agnes E. Meyer (1887–1970)
“Natural selection, the blind, unconscious, automatic process which Darwin discovered, and which we now know is the explanation for the existence and apparently purposeful form of all life, has no purpose in mind. It has no mind and no mind’s eye. It does not plan for the future. It has no vision, no foresight, no sight at all. If it can be said to play the role of the watchmaker in nature, it is the blind watchmaker.”
—Richard Dawkins (b. 1941)
“At the heart of all beauty lies something inhuman, and these hills, the softness of the sky, the outline of these trees at this very minute lose the illusory meaning with which we had clothed them, henceforth more remote than a lost paradise ... that denseness and that strangeness of the world is absurd.”
—Albert Camus (1913–1960)