Cubby Bernstein Promotion
On May 10, 2008, a video introducing "Tony Campaign Manager Cubby Bernstein" was released on YouTube. The video features past Tony Award winners like Duncan Sheik, Julie White, Beth Leavel, John Cullum, Martin Richards and Carole Shelley. Pre-pubescent "Cubby" claims to have been behind 63 Tony wins. Additional videos were released every few days. On the second episode, the producers of Xanadu ask Cubby if he would campaign for their show, but Cubby refuses, saying that it is a show for "the gay boys". However, the producers convince Cubby to go and see the show, which "bowls him over". He then says that Xanadu can win the Tony, creating the campaign's slogan "Yes It Can!"
Subsequent episodes feature more Tony Award winners like Patti LuPone, Cynthia Nixon, Adriane Lenox, John Lloyd Young and John Gallagher Jr., and follow Cubby while he shows the cast of Xanadu the "Cubby steps to the Tony". Cubby makes them sell "Cub-Cakes" to benefit the charity Broadway Cares/Equity Fights AIDS during the one-year anniversary of Xanadu on Broadway, teaches them "the art of the shmooze" and helps them build up their confidence. The sixth and most popular video is the only one in which Cubby doesn't appear. It features Tony winner Nathan Lane and most of the Xanadu male cast.
Xanadu producers never acknowledged that Cubby Bernstein was a publicity stunt, although Douglas Carter Beane stated on May 15 that he believed this year" is going to go with Xanadu". Cubby Bernstein has been identified by Variety as child actor Adam Riegler, who appeared in the 2007 revival of I and Albert and as Pugsley Addams in The Addams Family. Playwright Paul Downs Colaizzo helped to create and also appeared in the series. Xanadu did not win any Tony Awards.
Read more about this topic: Xanadu (musical)
Famous quotes containing the words bernstein and/or promotion:
“The greatest felony in the news business today is to be behind, or to miss a big story. So speed and quantity substitute for thoroughness and quality, for accuracy and context. The pressure to compete, the fear somebody else will make the splash first, creates a frenzied environment in which a blizzard of information is presented and serious questions may not be raised.”
—Carl Bernstein (b. 1944)
“Parents can fail to cheer your successes as wildly as you expected, pointing out that you are sharing your Nobel Prize with a couple of other people, or that your Oscar was for supporting actress, not really for a starring role. More subtly, they can cheer your successes too wildly, forcing you into the awkward realization that your achievement of merely graduating or getting the promotion did not warrant the fireworks and brass band.”
—Frank Pittman (20th century)