Environmental Impact
The X Games have made it a point since its founding to stage an eco-friendly event. Such measures include using biodiesel fuel in their vehicles and organizing recycling campaigns.
Winter X Games VIII in 2004 was the first time that an X Games event was televised live and also had coverage by ESPN's flagship news program, SportsCenter. Viewership across the three networks that carried coverage of the event – ABC Sports, ESPN and ESPN2 – exceeded last year's household average by 30% according to Nielsen Media Research. The event also reached record highs in several demographic categories. To accommodate the first-time live coverage, nighttime competitions were added, resulting in record attendance for the Aspen/Snowmass venue.
The 2002 Winter X Games were a huge year for ESPN and the X Games. It was the first year that the games were held in Aspen Colorado at Buttermilk Mountain. The Games continued to add new events including the ski slopestyle event and the ski superpipe event. The most memorable incident of the 2002 Games was when the entire 2002 U.S. Olympic freestyle snowboarding team showed up to compete in the Winter X snowboard superpipe event, just weeks before to the Salt Lake City Olympics. Also in 2002, ESPN announced the establishment of the X Games Global Championship. The Global Championship featured two distinct venues hosting competitions in summer and winter action sports simultaneously. It consisted of six teams of the World’s top athletes, grouped together by their region of origin, to compete in the four day event. The winter sports were held in Whistler Blackcomb Resort in British Columbia, and the events included snowboarding and skiing.
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