Marketing
20th Century Fox launched the film's official website in October 2005. The teaser trailer release with King Kong the following December was done in conjunction with the studio releasing the film's first official screen shots of the film to USA Today. Diamond Select Toys created a toy line, scanning the actors from the film with likenesses for the first time in the trilogy. Additional product tie-ins came with Harley-Davidson and 7-Eleven. A seven-minute sneak peek aired on Fox Broadcasting two weeks before the film's theatrical release. Del Rey Books published a novelization of the film, written by comic book writer Chris Claremont, while Newmarket Press published The Art of X-Men: The Last Stand: From Concept to Feature Film. Activision released X-Men: The Official Game, co-written by screenwriter Zak Penn and Claremont, bridging the events between X2. Actor Hugh Jackman showed clips at the ShoWest tradeshow exhibition in March 2006, after accepting the Award for Male Star of the Year. Fox also premiered X-Men: The Last Stand as an out-of-competition event at the 2006 Cannes Film Festival.
Read more about this topic: X-Men: The Last Stand