WSM (AM) - Ownership and Facilities

Ownership and Facilities

For most of its history, WSM was owned by the Nashville-based National Life and Accident Insurance Company, along with WSM-TV, and the Grand Ole Opry. The stations' call letters derived from the company's motto, "We Shield Millions". Studios were first located in the NL&AI building on Seventh Avenue and Union Street in downtown Nashville; this was the original home of the Opry, until 1934. The studios remained until the mid-1960s, when NL&AI began carrying out plans to build a new headquarters building downtown and construct new studios for WSM-TV in west Nashville (the TV station had been located near Belmont College). Upon construction of the new headquarters, NL&AI chose to relocate WSM radio to the TV station's building, and the station, joined in 1968 by its new FM sister, broadcast from that location, on Knob Road, from 1966 to 1983. In 1974, NL&AI reorganized itself as a holding company, NLT Corporation, with the WSM stations as one of the major subsidiaries.

In 1981, the American General Corporation (now part of the American International Group) bought NLT. American General was not interested in NLT's non-insurance operations, and sold Opryland Hotel, Opryland USA, The Grand Ole Opry, WSM-FM, and WSM-AM, to Gaylord Entertainment Company. WSM-TV was sold to Gillett Broadcasting and is now WSMV. However, there was still considerable overlap between the stations' on-air personnel for some years after the ownership change. Gaylord would add the Nashville Network, now Spike TV, to those holdings soon after those acquisitions. It would also move the WSM radio stations to new facilities at the Opryland Hotel, departing their 1970s building on Knob Road, which still houses WSMV today.

WSM broadcast in the C-QUAM format of AM stereo, which could be heard over several states at night, from 1982 until 2000.

WSM currently operates out of the Gaylord Opryland Resort & Convention Center, and visitors to the hotel may look into the studio 24 hours a day, provided the curtains are open, which they usually are. Following the devastating 2010 Tennessee flood that inundated Gaylord Opryland and the Grand Ole Opry House, the station broadcast from a makeshift studio at its transmitter site for six months, while the Grand Ole Opry rotated between several performance sites, until the buildings at the Opryland complex were repaired. WSM's administrative offices next door to the Grand Ole Opry House were completely destroyed by the flood and later demolished, resulting in the loss of several priceless documents from the station's history.

In 2001, management had sought to capitalize on the success of sister station WWTN's sports trappings by converting WSM to an all-sports format. Word was leaked to other media resulting in protests, including longtime Opry personalities and country music singers, outside the station's studios. Management eventually made the decision to keep the station on its classic country format.

In recent years, the operations have been reorganized again. In 2003, WSM-FM and WWTN, sister stations to 650 WSM, were sold to Cumulus Media. Cumulus intended to purchase 650 WSM as well, but Gaylord decided to maintain ownership at the eleventh hour. Through a 5-year joint sales agreement, however, Gaylord paid Cumulus a fee to operate WSM's sales department and provide news updates for the station. Gaylord Entertainment continued to control WSM and operate all other departments, including programming, engineering, and promotions. The agreement ended in 2008, at which point all control of the station reverted to Gaylord. In 2012, Gaylord Entertainment Company was renamed Ryman Hospitality Properties.